20+ years
Enterprise technology
RECRUITER BRIEF
Henrique Romana in 60 seconds
Strategic Partnerships · Alliances · Channel Sales · Partner GTM
Based in Málaga, Spain · 30 minutes from an international airport and AVE high-speed rail · Remote-first · Available for regular business travel across EMEA
Senior partnerships, channel sales and ecosystem growth professional with 20+ years in enterprise technology, including extensive partner-led GTM experience across Iberia. Background spans Coupa, Salesforce, Oracle, SAP, EMC and Sonaecom across SaaS, cloud, CRM, procurement technology, enterprise software, engineered systems and storage/infrastructure.
Fit at a glance
Recruiter fit summary
Iberia & EMEA
Regional commercial experience
Remote-first
Based in Málaga, Spain
English · Spanish · Portuguese
Professional working languages
Salesforce · Oracle · Coupa
Enterprise technology background
Partner GTM
Reseller · SI · Co-sell · Alliances
Where Henrique is strongest
Commercial partner execution across enterprise technology
Henrique is strongest where partner strategy needs to become practical commercial execution: aligning partner organisations, sales teams and internal stakeholders around clear GTM priorities, pipeline development and enterprise opportunities.
His experience is most relevant to senior roles where partnerships, alliances and channel sales must connect with measurable field execution across Iberia and EMEA.
Recruiter lenses
Three ways to evaluate fit
Strategic Partnerships
Experience aligning partners, Sales and internal stakeholders around joint GTM, account priorities, pipeline development and commercial execution.
View Strategic PartnershipsAlliances
Experience working with consulting, reseller, services and technology partners across enablement, co-sell, relationship development and enterprise opportunity support.
View AlliancesChannel Sales
Experience across reseller programmes, partner-led pipeline, indirect GTM, qualification, forecasting and enterprise deal execution.
View Channel SalesSelected evidence
Concise evidence for senior recruiter screening
Salesforce
Launched and scaled Salesforce’s reseller programme in Spain, later working across a broader Iberia partner remit.
Coupa
Developed the partner ecosystem across Spain and Portugal, focused on partner-sourced pipeline, partner-influenced opportunities and joint GTM execution.
Enterprise technology
Career experience spanning Coupa, Salesforce, Oracle, SAP, EMC and Sonaecom across SaaS, cloud, CRM, procurement technology, enterprise software, engineered systems and storage/infrastructure.
Case Studies
Compact examples of partner-led commercial execution
Launching a Reseller Motion in Spain and Scaling Partner GTM Across Iberia
Evidence of reseller programme launch, partner onboarding, enablement, regional GTM alignment and partner-led sales-cycle support.
View Salesforce Case StudyActivating the Iberian Partner Ecosystem for Commercial Execution
Evidence of partner ecosystem development across Spain and Portugal, partner-sourced pipeline and joint GTM execution.
View Coupa Case StudyThird-party validation
Partner validation
“In particular, thank you very much for all the work you did to help us become a reseller.”
Salesforce Director, LOBA
Translated from Portuguese
Working style
Trusted, straightforward and dependable
Partners and alliance leaders value Henrique for being trustworthy, reliable and consistent. He builds relationships through transparency, clear communication and follow-through, taking commitments seriously and staying focused on execution.
His style is calm, thoughtful and low-ego, with an emphasis on preparation, practical execution and getting things done.
Recruiter CTA
Recruiting for a senior partnerships, alliances or channel sales role?
For senior full-time opportunities in Strategic Partnerships, Alliances, Channel Sales and Partner Management, contact Henrique directly.